we bring the joy

We love teaming up in new and creative ways with festivals, events, and brands that align with the interests and values of our family audience. From in-store pop-ups to engaging activations at music festivals and family fun days, to creative spaces at sporting events, corporate days, and food + drink festivals.

Family space curations

events

  • Family friendly events are a juggle. A juggle of managing expectations, of keeping everyone happy from the biggest grown up, to a tantrum prone toddler. Bouncy castles and face painting we are not, family spaces need to work harder to keep little ones and their grown ups engaged and entertained. Innovative pop-ups, creative make + do, new experiences, first time workshops, vibrant play, laughing out loud fun, dancing with hands in the air, that’s what ParentFolk joy brings to your family friendly festival. Safe and convenient, but super fun!

  • There’s a natural energy and buzz in the air at any sporting event. Keeping younger sports fans occupied before the main event is our speciality. On games, make + do, branded play spaces, music and cool curated spaces reflect the theme or seasonal aspects of your event. Our play spaces include lots of opportunities to share your brand or theme through play and workshops too, adding to the memory of the day with lots of take home make and do too.

  • Okay so corporate fun days get a bad rap, but it doesn’t need to be that way. We’ll work with you to bring a punchy, vibrant and creative buzz to your corporate day. Hosting a corporate family day is a brilliant way to reward and reunite your team. We’ll curate a cool, modern and engaging event with heaps of opportunities for kids and their grown ups to have fun together. We promise, no forced fun in sight.

  • ParentFolk on tour. We curate family space pop ups and mini ParentFolk festivals on location. Whether you’re a brand popping up overseas or a destination resort wanting to add some oomph to your family offering during the season, we will bring the cool pop ups and play for the ultimate family experience. From co-branded pop ups, to partnerships, launches or member days, our team bring all the elements together for an immersive family experience

festivals

  • Music is a huge priority for ParentFolk and the families who hang out in our spaces. From award winning DJ’s, to kid focused live music performances, music experiences and event instrument workshops, we create spaces for kids and grown ups to experience music together. When added to our play pop ups, music is always an added joy bringer.

  • Food + Drink festivals are without question one of the best events for grown ups, but what about the younger guests? Have you ever walked your event and looked through the eyes of a 6 year old, or a restless toddler?

    ParentFolk plug into established food + drink festivals, curating cool and engaging family spaces which appeal to kids and their grown ups. From make + do to music, printing to play pop ups, we curate and deliver activities and experiences to complement your event.

  • Family friendly festivals are a juggle. A juggle of managing expectations, of keeping everyone happy from the biggest grown up, to a tantrum prone toddler. Bouncy castles and face painting we are not, family spaces need to work harder to keep little ones and their grown ups engaged and entertained. Innovative pop-ups, creative make + do, new experiences, first time workshops, vibrant play, laughing out loud fun, dancing with hands in the air, that’s what ParentFolk joy brings to your family friendly festival. Safe and convenient, but super fun

in-store pop-ups

  • Bring your in-store event to life with a vibrant and inviting Parentfolk family line-up. From music to workshops, co-branded activities to fun play pop ups, we can bring a whole energy and fun vibe to your in-store event. Drive footfall, invite and reward your customers or members; we’ll even invite along our ParentFolk influencers and family space content creators if you wish. We’ll get creative working to seasonal themes, or create kids activities to showcase your brand or instore product launch whilst entertaining and engaging your youngest guests and their grown ups.

  • Drive footfall to your venue with a family pop up event. We’ll curate all you need to drive visitors and families to your venue. You provide the cool and quirky space, showcase what your venue does best with your authentic service and first class food and drink offerings, and we’ll rock up with all the family feel good you could need.

    From themed workshops, to play pop ups, music and performance, we’ll bring a mini ParentFolk weekender event to you and your venue will take centre stage.

  • Family friendly festivals are a juggle. A juggle of managing expectations, of keeping everyone happy from the biggest grown up, to a tantrum prone toddler. Bouncy castles and face painting we are not, family spaces need to work harder to keep little ones and their grown ups engaged and entertained. Innovative pop-ups, creative make + do, new experiences, first time workshops, vibrant play, laughing out loud fun, dancing with hands in the air, that’s what ParentFolk joy brings to your family friendly festival. Safe and convenient, but super fun

upcoming events

brand collabs

brand collabs

We’ve built our family community over the last 7 years through the distribution of our now national print and digital publication and our social online content. We’ve grown since the days of our first signature ParentFolk Weekenders when we would welcome up to 1,500 visitors each day. Our socials vary in size and stature according to our venue and the seasons, but today our own signature socials are in demand sell-out events, welcoming between 2000 and 10k visitors across each weekender. Our family space curations for other events and festivals are all scalable but typically range for between 25k and 60k visitors.